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Content Marketing Manager

Sterling, VA

Employment Type: Permanent Specialty : Digital , Marketing Job Number: 1360

TorchLight seeks a Content Marketing Manager for a global company located in Sterling, VA. The Content Marketer will serve as a expert on key topics related to the company' s  core products and services and will be responsible for producing, curating and managing content across a variety of formats and mediums to support sales and product goals.

Responsibilities:
  • Collaborate on the development of company content strategy with the Head of Content Marketing Strategy, along with sales, marketing, and product departments
  • Develop and manage editorial calendar based on audience data, keywords, marketing campaigns, competitors, and other performance results
  • Produce and curate content for various formats/mediums including blogs, email newsletters, case studies, white papers, etc.
  • Provide reporting and analysis of content marketing programs; optimize content strategy based on performance
  • Support digital marketing programs including SEO and SEM

Qualifications:
  • 5+ years of experience in content development, journalism, or related field; B2B content marketing experience preferred
  • Successful record of developing and executing content strategy in support of sales and marketing goals
  • Expert writing, editing, proofreading, and interviewing skills
  • Experience with CMS, Google Analytics, CRM, and email/marketing automation systems
  • Knowledge of SEO keyword research, tagging, and linking
  • Ability to analyze content performance and report on results
  • Strong project management and prioritization skills
  • Bachelor' s degree
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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