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Digital Marketing Analytics

Washington, DC 20024

Employment Type: Permanent Specialty : Digital Job Number: 1236

TorchLight seeks a Digital Marketing Analytics Specialist for a leading membership organization dedicated to the improvement of women’ s health. Candidates will contribute to data-driven marketing strategies across digital platforms.

Responsibilities:
  • Analyze data and develop insights from across a range of digital platforms such as: email, website, communities, mobile apps, and social media
  • Conceptualize and create reports on campaign and initiative effectiveness
  • Work closely with stakeholders, identify tracking and report requirements based on specific strategies
  • Design testing methodologies to track and drive improvement
  • Use data to identify and implement personalization opportunities to improve member marketing and communication customization
  • Manage and make recommendations to improve analytics platforms

 

Requirements:
  • Bachelor’ s degree in marketing and/or quantitative field and a minimum of 1-2 years’ experience with tagging implementation, customizing reports, and data AND tracking marketing campaigns using tags
  • Experience working with disjointed data sources
  • Ability to communicate effectively with stakeholders and explain the meaning of data and reports
  • Experience managing website content and feature personalization
  • Expertise in Google Analytics, Google Tag Manager, campaign tracking, and setting up goals and conversions
  • Experience with dashboard programs like Microsoft Business Intelligence, Tableau, or related platform preferred
  • Knowledge of Sitecore’ s Experience Marketing Manager a plus
  • Knowledge of Association Management Systems like Netforum a plus
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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