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Digital Marketing Manager

Washington, DC 20024

Employment Type: Permanent Specialty : Digital , Marketing Job Number: 1238

TorchLight seeks a Digital Marketing Manager  for a leading membership organization dedicated to the improvement of women’ s health. Candidate will lead digital marketing initiatives for the organization and implement new and ongoing campaigns across various forms of online advertising such as social, search, display, email, video and retargeting.

 

Responsibilities:
  • Design, implement, optimize, and report on digital advertising strategies
  • Oversee paid social media efforts
  • Collaborate with internal partners to re-purpose marketing content for use in campaigns
  • Manage SEM strategy using SEO research to formulate and post Google AdWords ads
  • Establish, monitor, and update bids per keywords
  • Manage webpage tagging, web banner creative and placement of ads for targeted campaigns
  • Provide tracking and analysis post-campaign
  • Support email operations, including email production, system testing, troubleshooting, and deployment of emails and landing pages
  • Collaborate with digital agencies to create compelling, innovative digital campaigns

 

Requirements:
  • Bachelor’ s degree in marketing and/or communications and minimum four (4) years of hands-on digital marketing experience; prior experience in healthcare industry a plus 
  • Minimum one year experience managing direct report/s 
  • Proven experience with email marketing platforms and marketing automation (such as Real Magnet, Marketo, Informz, HubSpot)
  • Professional social media strategy/posting experience preferred
  • Knowledge and experience with search engine marketing, paid social media ads, landing page design and optimization
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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