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Digital Media Manager

Herndon, VA 20171

Employment Type: Permanent Specialty : Digital , Marketing Job Number: 1366

Drive digital marketing programs to help expand educational opportunities for students nationwide

TorchLight seeks a results-driven Digital Media Manager to manage the digital media strategy for an education-focused organization based in Herndon, VA. He or she is responsible for the development and execution of brand and direct response campaigns across digital media channels, in collaboration with external agencies.

Responsibilities:
  • Develop and execute innovative digital media strategy to drive awareness and inbound leads
  • Work with agency partners to create, launch, test, and optimize paid social, display, mobile, video and related campaigns
  • Collaborate with brand managers to ensure that campaigns reflect brand strategy and audience messaging
  • Ensure all campaigns are delivered on budget, to spec, and meet ROI requirements
  • Define reporting requirements and map out campaign tests with relevant team members
  • Provide detailed campaign analysis and make recommendations for ongoing improvement and optimization
  • Partner with agencies and vendors to ensure correct campaign implementation, including ad serving and tracking
          Requirements:
  • 5+ years of experience in digital media planning and buying
  • Proven success developing and executing successful digital marketing strategies for fast-growing companies
  • Deep knowledge of paid social, digital display, video, mobile, and native advertising channels
  • Experience with industry standard ad tracking and social ad management platforms; DoubleClick and Facebook Ads Manager experience desired
  • Strong analytical skills and experience with report setup and campaign optimization based on data insights/ROI
  • Bachelor' s degree
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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