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Director, Digital Marketing & Engagement

Washington, DC 20006

Employment Type: Permanent Specialty : Digital Job Number: 1258

TorchLight seeks a Director of Digital Marketing for a national non-profit based in Washington, DC. This is a key role responsible for leading the organization’ s digital strategy  to cultivate donor engagement and increase awareness for the organization’ s mission.

Responsibilities:
  • Lead and implement a cross-channel digital strategy aimed at building awareness and reaching donors across web, social, email, paid digital advertising, search, etc.
  • Develop metrics and targets for each channel and track and analyze results
  • Identify target audiences and collaborate with program groups to develop and implement digital communications strategies
  • Create and oversee the execution of online campaigns including petitions, emails, etc.
  • Lead content strategy and content marketing
  • Advise on best practices for engagement in the digital space
  • Work collaboratively with internal teams and with national chapters
  • Manage vendors and a small  team of digital specialists

Qualifications:
  • At least 8 years of digital marketing experience, including  1-2 years supervisory/management experience
  • Experience developing and managing digital campaigns and digital content strategies  to drive engagement and fundraising
  • Experience managing and executing online advertising campaigns through Facebook, Google Adwords, Twitter, DSPs, etc.
  • Comfortable using Adobe Photoshop/Illustrator/Canva/etc.
  • Working knowledge of CRM systems and/or fundraising databases (Raiser’ s Edge, VAN, Excel, SQL)
  • Hands-on experience working with a campaign, state party or committee and/or digital fundraising firm a plus
  • Bachelor’ s degree or higher
TorchLight is the only search and staffing firm dedicated solely to placements in the DC metro area in marketing, digital and creative for contract, contract-to-hire, and permanent roles across a variety of industries area.
At TorchLight, we know the recruitment and hiring process— and the DC metro area job market inside and out. More importantly, we know marketing and creative, because all our account managers and recruiters have deep subject matter expertise prior to their tenure at TorchLight.

In 2016 and 2017, Inc. Magazine’ s Inc 5000 ranked TorchLight as one of the 5, 000 fastest-growing private companies in America. In 2017 and 2018, TorchLight was recognized as one of the DC area' s Best Places to Work by the Washington Business Journal.

Learn more at http://jobs.torchlighthire.com/.
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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