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Director, Digital Marketing & Engagement

Washington, DC 20006

Employment Type: Permanent Specialty : Digital Job Number: 1258

TorchLight seeks a Director of Digital Marketing for a national non-profit based in Washington, DC. This is a key role responsible for leading the organization’ s digital strategy  to cultivate donor engagement and increase awareness for the organization’ s mission.

Responsibilities:
  • Lead and implement a cross-channel digital strategy aimed at building awareness and reaching donors across web, social, email, paid digital advertising, search, etc.
  • Develop success metrics  for each channel and campaign and track and analyze results
  • Identify target audiences and collaborate with program groups to develop and implement digital communications strategies
  • Create and oversee the execution of online campaigns including petitions, emails, etc.
  • Lead content strategy and content marketing
  • Advise on best practices for engagement in the digital space
  • Work collaboratively with internal teams and national chapters on digital strategies and campaigns to met goals and objectives
  • Manage vendors and a small  team of digital specialists

Qualifications:
  • At least 8 years of experience in a digital strategy and/or digital marketing position, with at least 1-2 years supervisory/management experience 
  • Proven experience crafting  organization-wide digital strategies and executing  digital campaigns and content strategies  to drive engagement and fundraising
  • Experience managing and executing online advertising campaigns 
  • Working knowledge of CRM systems and/or fundraising databases (Raiser’ s Edge, VAN, Excel, SQL)
  • Experience with Google Analytics, social media analytics platforms, etc.
  • Hands-on experience working with a campaign, state party or committee and/or digital fundraising firm a plus
  • Bachelor’ s degree or higher

About TorchLight Hire:
TorchLight Hire is the Washington, D.C. region’ s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries. At TorchLight, we know the D.C. metro area job market inside and out. More importantly, we know marketing and communications, with a team of former senior marketing professionals from a variety of disciplines. TorchLight has been ranked in the top 15% of the fastest-growing private companies in America by Inc. Magazine and was voted one of the D.C. area' s Best Places to Work in 2017 by the Washington Business Journal. Learn more at http://jobs.torchlighthire.com/.
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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