Director, Paid Media
433 E Monroe Ave Alexandria, VA 22301 | Permanent
TorchLight seeks a Director, Paid Media for a fast-growing digital communications agency in Alexandria. This role will lead a team of digital specialists and be responsible for the development and execution of digital advertising campaigns, digital marketing, analytics, user experience, and web design.
- Translate clients’ goals into paid media strategies
- Develop digital media plans and budgets to support campaign goals
- Create and manage paid media campaigns across a variety of channels
- Work with vendors to place, manage, and report on media
- Analyze and report on paid media campaigns and present campaign performance to clients and internal teams
- Lead and supervise paid media staff
- Perform competitive analyses and other market research
- At least 7 years of experience managing national integrated paid media campaigns
- Proficiency across search, social, display, and video advertising
- Working knowledge of Excel and Google Analytics
- High fluency in emerging advertising channels and technologies
- Excellent verbal and written communication skills
- Bachelor’ s degree or higher
TorchLight Hire is the Washington, D.C. region’ s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area.
At TorchLight, we know the recruitment and hiring process— and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight.
In 2016 and 2017, Inc. Magazine’ s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5, 000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area' s Best Places to Work by the Washington Business Journal. Learn more at http://jobs.torchlighthire.com/.