Director of Marketing
TorchLight seeks a Director of Marketing for an association industry technology company located in Columbia, MD. This is an exciting opportunity for a strong lead-gen-focused marketing professional to own all areas of marketing for a well-established company.
- Manage and oversee the company’ s lead generation strategy, campaign execution, database maintenance, and analytics
- Work with sales to provide messaging and content strategy for business development campaigns
- Maintain, enhance and optimize the company’ s website
- Lead strategy and execution of all online marketing, including paid search
- Manage events including trade shows, conferences, and partner events
- Oversee production of monthly newsletter and other client-facing marketing materials
- Develop content marketing plan (including editorial calendar) and at times handle the writing for materials/campaigns including email, blogs, sales support collateral, etc.
- Bachelor’ s degree in marketing or related field of study and a minimum of six (6) plus years of experience in a digital marketing and lead-generation focused environment; experience in the association industry a plus
- Prior experience developing and executing an integrated marketing strategy
- Strong proficiency with a variety of CRM & CMS tools, Google Adwords, PPC platforms, and HTML for website editing
- Strong organizational skills with ability to manage multiple and sometimes competing priorities
- Excellent verbal and written communications skills