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Director of Marketing

Columbia, MD

Employment Type: Permanent Specialty : Marketing Job Number: 1214

TorchLight seeks a Director of Marketing for an association industry technology company located in Columbia, MD.   This is an exciting opportunity for a strong lead-gen-focused marketing professional to own all areas of marketing for a well-established company. 


Responsibilities:
  • Manage and oversee the company’ s lead generation strategy, campaign execution, database maintenance, and analytics 
  • Work with sales to provide messaging and content strategy for business development campaigns
  • Maintain, enhance and optimize the company’ s website
  • Lead strategy and execution of all online marketing, including paid search
  • Manage events including trade shows, conferences, and partner events
  • Oversee production of monthly newsletter and other client-facing marketing materials
  • Develop content marketing plan (including editorial calendar) and at times handle the writing for materials/campaigns including email, blogs, sales support collateral, etc.

Qualifications:
  • Bachelor’ s degree in marketing or related field of study and a minimum of six (6) plus years of experience in a digital marketing and lead-generation focused environment; experience in the association industry a plus
  • Prior experience developing and executing an integrated marketing strategy
  • Strong proficiency with a variety of CRM & CMS tools, Google Adwords, PPC platforms, and HTML for website editing
  • Strong organizational skills with ability to manage multiple and sometimes competing priorities
  • Excellent verbal and written communications skills
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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