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Director of Marketing

Washington, DC 20009

Employment Type: Permanent Specialty : Marketing, Product Marketing/Management Job Number: 1341

TorchLight seeks a Director of Marketing for an organization located in Washington, D.C. The Director of Marketing will develop and execute marketing strategy across digital and traditional platforms for a fast-growing entrepreneurial business. He or she will also support the launch of a new product line to meet business objectives.

 

Responsibilities:
  • Lead the creation and implementation of strategic marketing plans and messaging to increase awareness among target audiences
  • Direct and manage the development and delivery of creative for email marketing campaigns, presentations, collateral, web site, social media, and event presence
  • Develop and execute retention marketing programs, along with marketing automation
  • Drive communication efforts to build thought leadership including speaking engagements
  • Oversee content marketing program including media placements, article and case study creation, and other written pieces
  • Work with stakeholders and subject matter experts to effectively market new product line
  • Analyze and report on campaign effectiveness and ROI
  • Manage budget as well as internal and external resources

Qualifications:
  • 7+ years of experience in marketing; product marketing experience in two-sided technology platform environment a plus
  • Demonstrated ability to deliver strategic marketing solutions that meet business objectives
  • Experience with traditional, digital, email, and content marketing/thought leadership, including analytics
  • High proficiency in marketing automation
  • Strong attention to detail with ability to manage multiple and ever-changing priorities and deadlines
  • Exceptional verbal and written communication skills
  • Bachelor’ s degree
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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