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Director of Marketing

Washington, DC 20009

Employment Type: Permanent Specialty : Marketing, Product Marketing/Management Job Number: 1341

TorchLight seeks a Product Marketing Manager  for an organization located in Washington, D.C. The Product Marketing Manager  will develop and execute marketing strategy across digital and traditional platforms for a fast-growing entrepreneurial business. He or she will also support the launch of a new product line to meet business objectives.

 

Responsibilities:
  • Lead the creation and implementation of strategic marketing plans and messaging to increase awareness among target audiences
  • Direct and manage the development and delivery of creative for email marketing campaigns, presentations, collateral, web site, social media, and event presence
  • Develop and execute retention marketing programs, along with marketing automation
  • Drive communication efforts to build thought leadership including speaking engagements
  • Oversee content marketing program including media placements, article and case study creation, and other written pieces
  • Work with stakeholders and subject matter experts to effectively market new product line
  • Analyze and report on campaign effectiveness and ROI
  • Manage budget as well as internal and external resources

Qualifications:
  • 7+ years of experience in marketing; product marketing experience in two-sided technology platform environment a plus
  • Demonstrated ability to deliver strategic marketing solutions that meet business objectives
  • Experience with traditional, digital, email, and content marketing/thought leadership, including analytics
  • High proficiency in marketing automation
  • Strong attention to detail with ability to manage multiple and ever-changing priorities and deadlines
  • Exceptional verbal and written communication skills
  • Bachelor’ s degree
TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Explore our latest opportunities at jobs.torchlighthire.com. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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