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Engagement Manager

Washington, DC 20037

Employment Type: Permanent Specialty : Marketing Job Number: 1287


TorchLight seeks an Engagement Manager for a national publication headquartered in Washington, DC. The Engagement Manager will lead the development and execution of a comprehensive marketing strategy that drives awareness, adoption, and renewal of content licensing programs. He or she will collaborate with internal teams to meet business and revenue goals.

Responsibilities

  • Direct the development of marketing strategy to ensure high awareness, activation, readership, engagement, and renewal.
  • Analyze and understand needs of both institutional customers and end users to drive effective marketing and communications.
  • Develop and execute activation and engagement vehicles including email communications, web content, and other outreach types to onboard and retain clients and end users.
  • Provide regular reporting on readership, engagement, and customer feedback.
  • Develop and manage relationships with key customers and ensure their product and service needs are met.
  • Represent customer and end-user needs to related internal departments.
  • Promote company, products, and services at key industry and end-user events.


Qualifications

  • 2 or more years of experience in customer engagement role.
  • Demonstrated success managing engagement programs to meet and exceed marketing, business, and revenue goals.
  • Excellent digital and social media skills.
  • Experience in account and relationship management.
  • Background in consumer research.
  • Knowledge of or experience in higher education or non-profits a plus
  • Bachelor’ s degree in related field.

TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries. At TorchLight, we know the D.C. metro area job market inside and out. More importantly, we know marketing and communications, with a team of former senior marketing professionals from a variety of disciplines. TorchLight has been ranked in the top 15% of the fastest-growing private companies in America by Inc. Magazine and was voted one of the D.C. area' s Best Places to Work in 2017 and 2018 by the Washington Business Journal.

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