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Engagement Manager

Washington, DC 20037

Employment Type: Permanent Specialty : Digital , Marketing Job Number: 1287

TorchLight seeks an Engagement Manager for a national publication headquartered in the Washington, D.C. area. The Engagement Manager will lead the development and execution of a comprehensive marketing strategy that drives awareness, adoption, and renewal of content licensing programs. He or she will collaborate with internal teams to meet business and revenue goals.

Responsibilities
  • Direct the development of marketing strategy to ensure high awareness, activation, readership, engagement, and renewal.
  • Analyze and understand needs of both institutional customers and end users to drive effective marketing and communications.
  • Develop and execute activation and engagement vehicles including email communications, web content, and other outreach types to onboard and retain clients and end users.
  • Provide regular reporting on readership, engagement, and customer feedback.
  • Develop and manage relationships with key customers and ensure their product and service needs are met.
  • Represent customer and end-user needs to related internal departments.
  • Promote company, products, and services at key industry and end-user events.

Qualifications

 
  • 2 or more years of experience in customer engagement role.
  • Demonstrated success managing engagement programs to meet and exceed marketing, business, and revenue goals.
  • Excellent digital and social media skills.
  • Experience in account and relationship management.
  • Background in consumer research.
  • Knowledge of or experience in higher education or non-profits a plus
  • Bachelor’ s degree in related field.
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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