Manager, Brand Advertising
TorchLight seeks a Manager, Brand Advertising for a corporate client based in Herndon, VA. This candidate will work with internal and external partners to develop and execute brand advertising creative and associated campaigns that are aligned with business and media objectives. Ideal candidates will come from an agency background and have experience creating and executing advertising strategies for a national consumer brand.
- Work closely with agencies and other internal teams to develop and execute integrated brand advertising strategies and plans aligned with key business objectives
- Oversee brand creative process from creative brief through execution, working closely with agency partners through the entire process
- Manage development of fully integrated brand campaigns across TV, print, OOH, digital, and radio
- Work with Director, Brand and internal teams to set KPIs for campaigns and measure and report on campaign performance; develop creative testing strategies to optimize results
- Manage agency partner relationships
- Stay current with category, consumer and competitive research
- 5+ years developing and managing multi-channel consumer brand advertising campaigns
- At least 4 years’ experience managing creative teams and/or agency relationships
- Proven track record developing and implementing integrated advertising campaigns and analyzing results
- Experience managing large advertising budgets
- Strong organizational skills and ability to manage and prioritize projects to meet deadlines
- Strong presentation and communication skills
- Solid understanding of brand strategy principles and brand health measurement and evaluation
- Bachelors’ Degree in marketing, communications, business; MBA preferred
At TorchLight, we know the recruitment and hiring process— and the DC metro area job market inside and out. More importantly, we know marketing and creative, because all our account managers and recruiters have deep subject matter expertise prior to their tenure at TorchLight.
In 2016 and 2017, Inc. Magazine’ s Inc 5000 ranked TorchLight as one of the 5, 000 fastest-growing private companies in America. In 2017 and 2018, TorchLight was recognized as one of the DC area' s Best Places to Work by the Washington Business Journal.
Learn more at http://jobs.torchlighthire.com/.