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Marketing Automation Manager

Sterling, VA

Employment Type: Permanent Specialty : Digital , Marketing, Marketing Analytics Job Number: 1358

TorchLight seeks a Marketing Automation Manager for a global company located in Sterling, VA. The Marketing Automation Manager will build, deliver, and optimize automated campaigns that meet lead generation and customer engagement goals. He or she will collaborate with marketing and sales team members to deliver high quality leads and revenue.

Please note that this role is based in San Francisco, C.A.

Responsibilities:
  • Design and launch marketing automation programs including emails and landing pages
  • Develop prospecting campaigns and nurture programs that drive leads, engagement, and retention
  • Create personalized online experiences for customers to effectively drive them through the marketing funnel
  • Manage lead delivery process for sales including data collection, hygiene, and processing  
  • Drive lead scoring and related prospecting data to maximize sales opportunities
  • Deliver reports and analysis on program performance; optimize campaigns based on results
  • Own marketing automation QA process
  • Own marketing automation platform and serve as internal SME

Qualifications:
  • 4+ years of marketing automation/CRM and digital marketing experience
  • Demonstrated success developing and executing marketing automation programs to meet lead and customer engagement goals
  • Expertise in marketing automation and sales CRM platforms; Marketo and/or Salesforce CRM preferred
  • Highly skilled at data segmentation and campaign test setup and implementation
  • Adept at Google Analytics and data management tools
  • Excellent analytical and campaign optimization abilities
  • Strong project management skills with high attention to detail
  • B.A/B.S. degree or equivalent experience
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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