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Marketing Campaign Manager

Sterling, VA

Employment Type: Permanent Specialty : Digital , Marketing Job Number: 1361

TorchLight seeks a Marketing Campaign Manager for a global company located in Sterling, Virginia. The Marketing Campaign Manager is responsible for the strategy and execution of B2B campaigns that drive lead generation and sales opportunities. He or she will work closely with internal teams across the organization to drive demand through compelling, relevant marketing programs.

Responsibilities:
  • Create and execute multi-channel demand generation marketing programs in collaboration with product, sales, and marketing teams
  • Oversee customer lifecycle campaigns across traditional and digital channels including email, social media, SEO, web site, events, paid media, telemarketing, and others
  • Develop campaign segmentation, messaging, and offers to drive target customer groups through the sales funnel
  • Deliver sales lead information to sales teams
  • Work with sales and operations teams to drive account-based marketing programs
  • Help manage lead scoring for all internal and external lists
  • Track campaign metrics against KPIs and provide analysis to stakeholders; make ongoing recommendations for campaign optimization

Requirements:
  • 5+ years of B2B technology marketing experience
  • Successful track record of developing and executing multi-platform demand generation and nurture marketing campaigns that drive sales results
  • Experience managing marketing automation and CRM campaigns
  • Adept at campaign analysis and developing insights and recommendations for ongoing improvement
  • Excellent project management skills with high attention to detail
  • Strong written and verbal communication skills
  • Bachelor’ s degree or higher; knowledge of software security a significant plus
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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