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Marketing Manager

Bethesda, MD 20814

Employment Type: Permanent Specialty : Marketing Job Number: 1368

Contribute top notch B2B marketing for an international company focused on protecting consumers worldwide. TorchLight seeks a creative and analytical Marketing Manager to drive awareness, sales, and revenue through successful outbound B2B marketing programs.   He or she will work cross-departmentally to support sales through off- and online marketing programs.

Responsibilities:
  • Lead development and execution of B2B marketing programs and campaigns that drive demand and move prospects through the sales funnel
  • Create compelling marketing outreach across various channels including digital and database marketing, social media, nurture programs, trade shows, etc.
  • Drive market and competitor research to ensure optimal positioning and messaging
  • Write and design expertly targeted brochures and collateral, emails, landing pages, and related digital communication vehicles
  • Launch innovative content marketing strategy and manage cross-channel implementation
  • Support sales success through management of marketing automation and other sales tools
  • Work across departments to drive partner sales, end-user product usage, and customer retention
  • Create performance reports and make recommendations for program optimization

Qualifications:
  • 3-4+ years of experience in B2B marketing
  • Demonstrated success developing and executing B2B marketing campaigns and programs that drive awareness, leads and sales
  • Experience with off- and online marketing channels, including B2B social media programs
  • Adept at content marketing strategy and execution
  • Excellent verbal communication as well as marketing-related writing skills. Writing samples will be required
  • Strong analytics and reporting skills
  • Knowledge of HTML, CSS, Adobe Creative Cloud, and Google Analytics
  • Experience with CMS, email, and marketing automation tools
  • Adept at project management with high attention to detail
  • B.A. in marketing or related field

 
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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