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Marketing & Advertising Specialist

Washington, DC 20037

Employment Type: Permanent Specialty : Digital , Marketing Job Number: 1288

TorchLight seeks a Sales Marketing Specialist for a national publication headquartered in the Washington, D.C. area. The Marketing Specialist is responsible for providing marketing support to the sales team including the management of integrated marketing campaigns, client advertising campaigns, content creation, and sales materials. He or she will collaborate with other marketing and sales team members to support revenue-driving programs.

Responsibilities
  • Write, edit, design, and launch sponsor content articles in CMS.
  • Create sales presentations for individual sales team members.
  • Manage paid social media campaigns in LinkedIn and Facebook.
  • Manage digital advertising campaigns in DFP.
  • Provide regular campaign reporting including quantitative and qualitative analysis of email, banner ads, social media, and other lead generation programs.
  • Provide Salesforce support including opportunity management.

Qualifications
  • 3 or more years of sales marketing experience, including sales support and account management.
  • Demonstrated success managing sales marketing programs that drive sales and revenue.
  • Adept at launching campaigns in DFP, LinkedIn and Facebook.
  • Experience with campaign analysis and reporting.
  • Strong writing and design skills.
  • Excellent organizational skills with high attention to detail and ability to work under tight deadlines.
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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