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Partner Marketing Manager

Bethesda, MD 20814

Employment Type: Permanent Specialty : Marketing Job Number: 1363

Be part of an award-winning marketing team for an international company focused on protecting consumers worldwide

TorchLight seeks a high-performing Partner Marketing Manager to drive customer acquisition and retention through expertly managed client partnerships. He or she will collaborate with client teams to develop and execute innovative, effective B2C marketing strategies and campaigns that contribute to company revenue. This position includes 10%-20% travel.

Responsibilities:
  • Consult with partner clients to develop effective go-to-market strategies that grow brand and product awareness, as well as product sales and consumer adoption
  • Collaborate with partners to create innovative launch plans and execute campaigns across traditional and digital platforms including social media, email, direct mail, advertising, events, PR, etc.
  • Produce high-impact client marketing collateral, presentations, brochures, digital materials, and related templates
  • Meet regularly with client partners to identify ways to continually improve and optimize customer journey
  • Report and analyze partner marketing program performance and recommend ways to increase ROI
  • Work with internal sales department to help sell the benefits of partnership marketing program to clients
  • Manage external vendors and freelancers
  • Deliver product training to clients and customers as needed

Qualifications:
  • 5+ years of experience in B2B2C marketing
  • Successful development and execution of revenue-driving partner marketing programs
  • Expertise in planning/implementing cross-channel marketing and communications campaigns
  • Strong verbal communication and interpersonal abilities; expert writing skills
  • Knowledge of HTML and Adobe Creative Cloud
  • Experience with CMS, email, and marketing automation tools
  • Adept at project management with high attention to detail
  • B.A. in marketing or related field
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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