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Product Marketing Contractor

Washington, DC 20049 | Contract

Job ID: 1171 Specialty : Product Marketing/Management

TorchLight seeks a Product Marketing Contractor for full-time contract role with a leading membership association headquartered in Washington, DC. The contractor will play an integral role in developing product marketing strategies and plans and driving sales of a new product offering. Qualified candidates must have a successful track record launching new products.

Responsibilities:
  • Develop product marketing strategy, including value proposition, positioning and messaging leveraging market and consumer research
  • Build integrated marketing campaigns and evaluate campaign metrics
  • Develop content strategy and manage editorial calendar including: long form content, email, web, collateral, etc.
  • Build and manage robust social media strategy
  • Collaborate with internal teams to drive definition and execution of product line extensions, partnerships, etc.
  • Develop marketing strategies to target new B2C and B2B customers and generate leads

Qualifications:
  • At least 7-10 years in a relevant marketing, product marketing and/or brand marketing role
  • Proven track record managing successful product launches both B2B and B2C; start-up experience a plus
  • Experience with sales and marketing tools such as Salesforce, marketing automation, social media platforms, Google AdWords, CMS, etc.
  • Exceptional analytical and ROI skills
  • Excellent people and people-management skills with the ability to interact across all levels of a matrixed organization
  • Strong verbal and written communication skills
  • Ability to effectively manage timelines and prioritize projects
  • Bachelor’ s Degree in Marketing and/or Communications

TorchLight is the only search and staffing firm dedicated solely to placements in the DC metro area in marketing, digital and creative for contract, contract-to-hire, and permanent roles across a variety of industries area.

At TorchLight, we know the recruitment and hiring process— and the DC metro area job market inside and out. More importantly, we know marketing and creative, because all of our account managers and recruiters have deep subject matter expertise prior to their tenure at TorchLight.

In 2016 and 2017, Inc. Magazine’ s Inc 5000 ranked TorchLight as one of the 5, 000 fastest-growing private companies in America. In 2017 and 2018, TorchLight was recognized as one of the DC area' s Best Places to Work by the Washington Business Journal.

Learn more at http://jobs.torchlighthire.com/.
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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