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Social Media Specialist

Washington, DC 20024

Employment Type: Permanent Specialty : Digital , Marketing Job Number: 1244

TorchLight  seeks a Social Media Specialist for a professional membership association in Washington, DC. The Social Media Specialist will oversee the daily management and production of posts and paid on a wide variety of social media platforms. Qualified candidates will have some experience working in a healthcare-related industry.

  Responsibilities:
  • Oversee development of overall social media strategy and manage the organization’ s social media platforms
  • Develop, execute and measure creative social media campaigns and initiatives in conjunction with overall organizational campaigns and goals
  • Foster engagement in the organization’ s online community by responding to followers and connecting with industry influencers
  • Develop and publish content (blog posts, tweets, etc.) across channels, working with internal partners
  • Monitor, evaluate and report on engagement, impact, and performance of social media campaigns across various platforms/channels

  Requirements:
  • Bachelor’ s degree in marketing, communications or related field and 3+ years of experience in a social media/digital marketing strategy environment; healthcare industry experience required
  • Proven ability to write and develop content for various social media channels/platforms
  • Proficient use of social media management and monitoring tools for Facebook, Instagram, Twitter and other social media channels (such as HootSuite)
  • Understanding of Google Analytics and AdWords
  • Familiarity with SEO best practices and application to social media content and execution
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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