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Sr. Marketing Manager

Bethesda, MD 20814

Employment Type: Permanent Specialty : Marketing Job Number: 1278


TorchLight seeks a Senior Marketing Manager for a global company headquartered in Bethesda, MD. The Senior Marketing Manager will lead the development and manage execution of a strategic marketing plan to meet lead and revenue goals for the company’ s core products. He or she will be responsible for managing offline and online tactics across a broad range of channels to drive leads and brand awareness to support the sales process.

Responsibilities

  • Develop strategy and manage execution of direct B2B demand generation and lead nurture programs.
  • Develop and manage B2B marketing automation program.
  • Lead content marketing strategy; oversee development of and/or write blogs, web content, digital content, etc.
  • Manage the organization’ s social media strategy, including paid social advertising.
  • Develop and manage web site and SEO/SEM programs.
  • Collaborate with internal technology resources to develop, update and manage websites.
  • Lead design of digital/print collateral, emails, landing pages, etc.
  • Establish KPIs and benchmarks; deliver reports on campaign and web site performance metrics and provide recommendations for improvement.
  • Manage key vendors and paid partners; work with sales distribution partners.


 

Qualifications

  • 5 or more years of experience in  marketing or related field.
  • Proven experience developing and executing data-driven B2B acquisition and nurture strategies across online and offline channels.
  • Demonstrated success in content marketing, social media and digital publishing.
  • Expertise in email marketing, marketing automation and CMS systems.
  • Excellent writing and editing skills.
  • Knowledge of InDesign, Photoshop, Illustrator, HTML, CSS a plus.
  • Management experience a plus.
  • Bachelor’ s degree in marketing or related field.


 

About TorchLight Hire:
TorchLight Hire is the Washington, D.C. region’ s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries. At TorchLight, we know the D.C. metro area job market inside and out. More importantly, we know marketing and communications, with a team of former senior marketing professionals from a variety of disciplines. TorchLight has been ranked in the top 15% of the fastest-growing private companies in America by Inc. Magazine and was voted one of the D.C. area' s Best Places to Work in 2017 by the Washington Business Journal. Learn more at http://jobs.torchlighthire.com/.

TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries. At TorchLight, we know the D.C. metro area job market inside and out. More importantly, we know marketing and communications, with a team of former senior marketing professionals from a variety of disciplines. TorchLight has been ranked in the top 15% of the fastest-growing private companies in America by Inc. Magazine and was voted one of the D.C. area' s Best Places to Work in 2017 and 2018 by the Washington Business Journal.

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