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Sr. Marketing Manager

Bethesda, MD 20814

Employment Type: Permanent Specialty : Marketing Job Number: 1278

TorchLight seeks a Senior Marketing Manager for a global company headquartered in Bethesda, MD. The Senior Marketing Manager will lead the development and manage execution of a strategic marketing plan to meet lead and revenue goals for the company’ s core products. He or she will be responsible for managing offline and online tactics across a broad range of channels to drive leads and brand awareness to support the sales process.

Responsibilities
  • Develop strategy and manage execution of direct B2B demand generation and lead nurture programs.
  • Develop and manage B2B marketing automation program.
  • Lead content marketing strategy; oversee development of and/or write blogs, web content, digital content, etc.
  • Manage the organization’ s social media strategy, including paid social advertising.
  • Develop and manage web site and SEO/SEM programs.
  • Collaborate with internal technology resources to develop, update and manage websites.
  • Lead design of digital/print collateral, emails, landing pages, etc.
  • Establish KPIs and benchmarks; deliver reports on campaign and web site performance metrics and provide recommendations for improvement.
  • Manage key vendors and paid partners; work with sales distribution partners.

 

Qualifications
  • 5 or more years of experience in  marketing or related field.
  • Proven experience developing and executing data-driven B2B acquisition and nurture strategies across online and offline channels.
  • Demonstrated success in content marketing, social media and digital publishing.
  • Expertise in email marketing, marketing automation and CMS systems.
  • Excellent writing and editing skills.
  • Knowledge of InDesign, Photoshop, Illustrator, HTML, CSS a plus.
  • Management experience a plus.
  • Bachelor’ s degree in marketing or related field.

 

About TorchLight Hire:
TorchLight Hire is the Washington, D.C. region’ s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries. At TorchLight, we know the D.C. metro area job market inside and out. More importantly, we know marketing and communications, with a team of former senior marketing professionals from a variety of disciplines. TorchLight has been ranked in the top 15% of the fastest-growing private companies in America by Inc. Magazine and was voted one of the D.C. area' s Best Places to Work in 2017 by the Washington Business Journal. Learn more at http://jobs.torchlighthire.com/.
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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