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Strategic Marketing Contractor

Washington, DC 20049

Employment Type: Contract Specialty : Marketing Job Number: 1282

TorchLight Hire seeks a Strategic Marketing Manager for a long-term contract position with a large association headquartered in downtown DC. The contractor is responsible for planning and optimizing complex, multi-channel marketing campaigns to drive engagement, working directly with key internal stakeholders. The contractor will also provide strategic thought leadership across projects to align and unify marketing approaches wherever possible.

Responsibilities:
  • Create integrated marketing plans and campaign lifecycle maps
  • Work cross-functionally with internal teams to ensure campaigns are based on market analysis and customer insights
  • Develop messaging and manage creative and copy across channels, incorporating direct response best practices
  • Analyze reports and insights to optimize future campaign plans and tactics, as well as the overall marketing mix and ROI
  • Establish learning agenda and ongoing optimization/test plans
  • Manage campaign budgets and external creative agencies

Qualifications:
  • At least 8-10 years of direct response marketing experience, with an emphasis on integrated marketing, personalization strategy and/or marketing campaign strategy
  • Hands-on experience executing campaigns across key channels including email, web, direct mail and social media
  • Excellent written communication skills, including content creation, messaging, proofreading and copy-editing
  • Excellent oral presentation and written communication skills
  • Ability to work in a cross-functional team environment and adapt quickly to changing priorities
  • Bachelor’ s degree or higher

About TorchLight Hire:
TorchLight Hire is the Washington, D.C. region’ s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries. At TorchLight, we know the D.C. metro area job market inside and out. More importantly, we know marketing and communications, with a team of former senior marketing professionals from a variety of disciplines. TorchLight has been ranked in the top 15% of the fastest-growing private companies in America by Inc. Magazine and was voted one of the D.C. area' s Best Places to Work in 2017 by the Washington Business Journal. Learn more at http://jobs.torchlighthire.com/.
TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at http://jobs.torchlighthire.com/.

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