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Web Analytics Manager

Herndon, VA 20111

Employment Type: Permanent Specialty : Digital , Marketing Job Number: 1348

TorchLight seeks a Sr. Website Analyst for a national organization located in Herndon, VA. The Website Analyst is responsible for reporting and analysis of website performance and user behavior. He or she will work across the organization to optimize the web experience and meet overall business objectives.

  • Measure key web metrics including website performance and visitor engagement
  • Collaborate with internal teams to identify and implement A/B testing opportunities
  • Establish KPIs, create reports, and present clear analysis and recommendations for site performance and optimization
  • Aggregate multiple data sources to produce accurate web statistics
  • Manage web analytics tools and tagging
  • Collaborate with stakeholders on reporting and analysis needs and requirements
  • Contribute to other projects as needed

  • 5+ years of experience in a web, marketing and/or data analytics role
  • Expertise using standard web analytics and reporting tools; Adobe Analytics and Google Analytics experience strongly preferred
  • Adept at identifying strategic recommendations and tests based on data
  • Experience tagging and troubleshooting within CMS; Adobe Experience Manager preferred
  • Strong written and verbal communication skills
  • High attention to detail and experience managing simultaneous projects
  • Bachelor’ s degree in Marketing, Communications, Business, or related work experience

TorchLight Hire is the Washington, D.C. region’s premier search and staffing firm placing marketing, communications, digital and creative professionals in contract, contract-to-hire, and permanent roles across a variety of industries in the DC metro area. At TorchLight, we know the recruitment and hiring process—and the DC metro area job market inside and out. More importantly, we know marketing and communications, with team members who have deep subject matter expertise prior to their tenure at TorchLight. In 2016 and 2017, Inc. Magazine’s Inc 5000 ranked TorchLight No. 621 and 2386 respectively as one of the 5,000 fastest-growing private companies in America. In 2017, TorchLight was recognized in 2017 as one of the DC area's Best Places to Work by the Washington Business Journal.. Learn more at

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