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Account Based Marketing Manager

Vienna, VA 22182

Employment Type: Permanent Specialty : Marketing Job Number: 1511

TorchLight seeks an Account Based Marketing (ABM) Manager for a company located in Tyson’ s Corner, VA. The Account Based Marketing Manager will develop the strategy and execution of demand generation programs for new and existing accounts. He or she will work with related departments to ensure maximum contribution to sales pipeline and achievement of business objectives.

  • Create and implement account-based marketing strategy and plans to acquire new sales accounts and increase existing ones
  • Develop and oversee campaign audience groups using external databases, sales data, social media, and other digital networks
  • Collaborate with sales, marketing, and related departments to ensure maximum ABM marketing results
  • Build data-driven, actionable account profiles including lead/contact scoring
  • Analyze and track sales lead follow up
  • Lead data mining efforts to ensure robust contact info for priority accounts
  • Oversee ongoing ABM process improvements, including data segmentation activities and tool implementation
  • Drive vendor selection process to support marketing initiatives and fulfillment process

  • 3+ years of experience in B2B ABM, field marketing, or product marketing for high-tech companies; experience in digital accessibility a plus
  • Demonstrated success developing and implementing large account-based marketing and demand generation programs
  • Deep experience with creation and execution of multi-platform marketing campaigns including digital and traditional channels
  • Strong campaign development, execution and analysis skills
  • Knowledge of marketing and sales automation/ABM software including Pardot, Salesforce, and others
  • Excellent written and verbal communication abilities
  • Strong project manager with high attention to detail
  • B.A./B.S. in marketing, business, or related field

TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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