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Digital Marketing Manager

Washington, DC 20036

Employment Type: Permanent Specialty : Agency, Digital , Marketing Job Number: 1503

TorchLight seeks a Digital Marketing Manager for a company located in Washington, D.C. The Digital Marketing Manager will develop and execute paid integrated strategies across digital marketing channels. He or she will work with internal departments, account executives, and clients to meet online fundraising objectives.  Qualified candidates will have a minimum of three years’ experience managing digital  fundraising campaign execution and testing in a non-profit or agency environment.

  • Develop digital marketing strategies to engage and convert target audiences to meet fundraising and related goals
  • Work with creative and content teams on campaign concepting and development
  • Implement, and monitor paid media and paid search campaigns for conversion
  • Develop and execute paid social media efforts
  • Provide end-to-end SEO audits for client websites
  • Report and analyze campaign performance for clients in collaboration with marketing team resources; recommend ongoing optimization based on data
  • Establish benchmarks and measure digital fundraising ROI
  • Proactively communicate project progress and results to clients

  • 4+ years of digital marketing and fundraising experience
  • Proven success creating multi-channel digital strategies that drive users through the marketing funnel to conversion
  • Highly adept at developing and implementing paid campaigns for search, social media, and other digital channels to meet objectives
  • Strong analytical and results audit skills; working knowledge of Google Analytics
  • Experience with funnel optimization
  • B.S./M.S. degree in marketing or related fields
TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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