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Digital Marketing Manager

Alexandria, VA

Employment Type: Permanent Specialty : Agency, Digital , Marketing, Marketing Analytics Job Number: 1527

TorchLight is seeking a Digital Marketing Manager for an organization based in Northern V.A. The Digital Marketing Manager is responsible for digital strategy, as well as development, launch, and analysis of digital marketing campaigns across channels. He or she will work with internal teams to launch all campaigns and meet client goals.

Responsibilities:
  • Develop digital marketing strategy for a wide variety of channels including paid search and social, display, SEO, video, and others
  • Support client accounts through development and management of campaigns across digital marketing platforms
  • Implement and oversee PPC campaigns based on client goals
  • Provide SEO services across client accounts and make data-driven recommendations for next steps
  • Establish KPIs and benchmarks for all campaigns
  • Monitor campaign performance and budgets and optimize campaigns to hit target goals/ROI
  • Perform regular campaign reports and make strategic and tactical recommendations based on results
  • Create digital workflow and processes for agency operations

Requirements:
  • 5+ years of digital marketing experience
  • Proven success developing and executing digital marketing campaigns across a variety of channels
  • Deep knowledge of Google Ads, YouTube Ads, all major social ad platforms, as well as programmatic networks
  • Ability to simultaneously manage up to 30 digital campaigns
  • Highly adept at paid search, paid social, digital display, and SEO
  • Experience with website tagging and Google Tag Manager
  • Strong analytical abilities and proficiency in Google Analytics and related tools
  • B.A., B.S. in marketing or related field
TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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