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Digital Media Manager

Herndon, VA 20171

Employment Type: Permanent Specialty : Digital , Marketing Job Number: 1414

TorchLight seeks a results-driven Digital Media Manager for an education-focused organization based in Herndon, VA. He or she is responsible for the development and execution of brand and direct response strategy across digital media channels, in collaboration with external agencies.

  • Develop and execute innovative digital media strategy to drive awareness and inbound leads
  • Work with agency partners to create, launch, test, and optimize paid social, display, mobile, video and related campaigns
  • Communicate strategy, budget and expected outcomes to agencies
  • Collaborate with brand managers to ensure that campaigns reflect brand strategy and audience messaging
  • Ensure all campaigns are delivered on budget, to spec, and meet ROI requirements
  • Define reporting requirements and map out campaign tests with relevant team members
  • Provide detailed campaign analysis and make recommendations for ongoing improvement and optimization
  • Partner with agencies, vendors, and internal resources to ensure correct campaign implementation, including ad serving and tracking

  • 5+ years of experience in digital media planning and buying
  • Proven success developing, executing, and scaling successful digital marketing strategies for fast-growing companies
  • Deep knowledge of paid social, digital display, video, mobile, and native advertising campaigns
  • Experience with DoubleClick and Facebook Ads Manager
  • Strong analytical skills and experience with report setup and campaign optimization based on data insights/ROI
  • B.A. degree
TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Explore our latest opportunities at Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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