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Marketing Automation Manager

Columbia, MD 21046

Employment Type: Permanent Specialty : Digital , Marketing Job Number: 1432

TorchLight  seeks a Marketing Automation Manager for a global company located in Columbia, M.D. The Marketing Automation Manager will lead the development and execution of complex automated marketing programs to drive leads. He or she will collaborate with a variety of partners to directly impact revenue and sales.

Responsibilities:
  • Work with internal and external resources to create marketing automation programs from start to finish including technical, creative, content, marketing, and analysis elements
  • Develop and implement all backend logic/triggers as well lead scoring and nurture campaign setup
  • Create and execute strategy and content for inbound marketing including SEO, paid search, video, social media, landing pages, and related pieces
  • Lead marketing segmentation and associated campaign optimization
  • Ensure maximum lead conversion through expert website updates
  • Deliver detailed reports and analysis on program performance; optimize campaigns based on results
  • Own marketing automation platform and serve as internal SME

Qualifications:
  • 5+ years of experience in marketing automation and digital marketing
  • Demonstrated success developing and executing complex, multi-touch marketing automation programs
  • Expertise in industry-standard marketing automation and sales CRM platforms
  • Highly skilled at Google Analytics, Excel, and related data analysis and management tools
  • Deep knowledge of SAP and related database applications
  • Strong knowledge of user experience and design including proficiency with Photoshop and other design tools
  • Experience with HTML, JavaScript, and jQuery
  • Excellent analytical and campaign optimization abilities
  • Strong project management skills with high attention to detail
  • B.A/B.S. degree in business, marketing, or related fields
TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Explore our latest opportunities at jobs.torchlighthire.com. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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