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Marketing Automation Manager

Sterling, VA

Employment Type: Permanent Specialty : Digital , Marketing, Marketing Analytics Job Number: 1401

TorchLight seeks a Marketing Automation Manager for a global company located in Sterling, VA. The Marketing Automation Manager will build, deliver, and optimize automated campaigns that meet lead generation and customer engagement goals. He or she will collaborate with marketing and sales team members to deliver high quality leads and revenue.

Please note that this role is based in San Francisco, C.A.

  • Design and launch marketing automation programs including emails and landing pages
  • Develop prospecting campaigns and nurture programs that drive leads, engagement, and retention
  • Create personalized online experiences for customers to effectively drive them through the marketing funnel
  • Manage lead delivery process for sales including data collection, hygiene, and processing  
  • Drive lead scoring and related prospecting data to maximize sales opportunities
  • Deliver reports and analysis on program performance; optimize campaigns based on results
  • Own marketing automation QA process
  • Own marketing automation platform and serve as internal SME

  • 4+ years of marketing automation/CRM and digital marketing experience
  • Demonstrated success developing and executing marketing automation programs to meet lead and customer engagement goals
  • Expertise in marketing automation and sales CRM platforms; Marketo and/or Salesforce CRM preferred
  • Highly skilled at data segmentation and campaign test setup and implementation
  • Adept at Google Analytics and data management tools
  • Excellent analytical and campaign optimization abilities
  • Strong project management skills with high attention to detail
  • B.A/B.S. degree or equivalent experience
TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Explore our latest opportunities at Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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