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Membership Marketing Manager

Alexandria, VA 22313-1443

Employment Type: Permanent Specialty : Marketing, Product Marketing/Management Job Number: 1470

TorchLight seeks a Membership Marketing Manager for an association located in Northern VA. The Membership Marketing Manager will drive membership acquisition, retention, and product innovation. He or she will work across the organization to ensure member needs and business objectives are met.

  • Create and implement membership product and promotional strategy
  • Develop and launch effective member acquisition and retention campaigns (paid, owned, and earned) for target audiences
  • Lead data-driven membership program innovation/product marketing
  • Oversee marketing segmentation and persona building
  • Identify membership growth areas
  • Provide in-depth analysis and recommendations for program optimization

  • 5+ years of experience in membership marketing
  • Proven success building and implementing membership growth and retention programs
  • Experience with campaign setup and execution for Google Ad Words, Facebook, LinkedIn, Instagram and Portfolio
  • Skilled project manager with high attention to detail
  • B.A. in marketing or related field
TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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