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Partner Marketing Manager

Bethesda, MD 20814

Employment Type: Permanent Specialty : Marketing Job Number: 1484

TorchLight seeks a high-performing Partner Marketing Manager  for an organization located in the Washington, D.C. metro area to drive customer acquisition and retention through expertly managed client partnerships. He or she will collaborate with client teams to develop and execute innovative, effective B2C marketing strategies and campaigns that contribute to company revenue. This position includes 10%-20% travel.

Responsibilities:
  • Consult with partner clients to develop effective go-to-market strategies that grow brand and product awareness, as well as product sales and consumer adoption
  • Collaborate with partners to create innovative launch plans and execute campaigns across traditional and digital platforms including social media, email, direct mail, advertising, events, PR, etc.
  • Produce high-impact client marketing collateral, presentations, brochures, digital materials, and related templates
  • Meet regularly with client partners to identify ways to continually improve and optimize customer journey
  • Report and analyze partner marketing program performance and recommend ways to increase ROI
  • Work with internal sales department to help sell the benefits of partnership marketing program to clients
  • Manage external vendors and freelancers
  • Deliver product training to clients and customers as needed

Qualifications:
  • 5+ years of experience in B2B2C marketing
  • Successful development and execution of revenue-driving partner marketing programs
  • Expertise in planning/implementing cross-channel marketing and communications campaigns
  • Strong verbal communication and interpersonal abilities; expert writing skills
  • Knowledge of HTML and Adobe Creative Cloud
  • Experience with CMS, email, and marketing automation tools
  • Adept at project management with high attention to detail
  • B.A. in marketing or related field
TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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