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Senior Director of Strategic Communications and Content

Bethesda, MD 20814

Employment Type: Permanent Specialty : Marketing, PR/Communications Job Number: 1431

TorchLight seeks a Senior Director of Strategic Communications and Content for an association located in the Washington, D.C. area. The Senior Director will lead the development and implementation of communications and content strategies that effectively telegraph the organization’ s brand values, thought leadership, and key policy positions to multiple audiences. He or she will work effectively with key stakeholders across the organization, as well as build and lead a high-performing communications team.

  • Oversee the creation of content strategy and calendar to shape storytelling and communicate key messages to various audiences
  • Work with relevant departments to develop a public affairs plan incorporating advocacy and legislative efforts
  • Lead media relations and outreach to drive thought leadership, policy positioning and article/speaker placement
  • Promote leadership expertise, brand values, and key organizational efforts through written and verbal communications like blogs, talking points, and presentations
  • Support executives with media coaching and related training
  • Manage news and content writers, ensuring content supports strategic objectives
  • Create processes and clear expectations for content development, publishing, and distribution
  • Drive industry-leading performance through expert management of a team of writing and communications professionals
  • Determine external and internal resourcing requirements to deliver innovative, impactful communications for enterprise

  • 12+ years of experience in communications; 10+ years of public policy/advocacy communications; healthcare industry experience required
  • Proven success developing communications and content strategy to drive awareness and engagement
  • Knowledge of health policy and legislative communication
  • Experience with media relations, as well as corporate and crisis communications
  • Excellent written and verbal communication
  • Strong management and team development skills
  • Highly adept at budget management
  • B.A. in Communications, Journalism, or related subjects
TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Explore our latest opportunities at Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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