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Senior Website Operations Manager

Arlington, VA

Employment Type: Permanent Specialty : Digital , Marketing Job Number: 1380

TorchLight seeks a Senior Website Operations Manager for an association located in the Washington, D.C. metro area. The Senior Manager is responsible for accelerating digital media development including a strategy for digital channels and implementation of integrated, member-focused plans. He or she will create a “ best-in-class” capability to digitally communicate the organization’ s products, services, and brand to target audiences. The program includes the development of engaging, effective online and mobile platforms using creative content, innovative technologies, and top tier user experience.

  • Supports user experience for business unit’ s enterprise web projects including optimization, development priorities and testing, visual design specifications/wireframes, and UAT
  • Collaborates with management to formulate and execute strategies that achieve business unit’ s objectives and translate business strategy into technical reality
  • Execute a digital content strategy (designed in conjunction with Communications Director) to disseminate relevant messaging to key audiences and stakeholders
  • Manage user experience team including setting clear expectations/goals/objectives; providing timely feedback and coaching; promptly addressing performance or employee relations issues in accordance with organization policy; administering salaries; upgrading the skill set and effectiveness of the staff
  • Provide expertise and support in digital build out and architecture of digital platforms including content accuracy and voice, content calendar development and implementation (including visual elements), as well as overall web production
  • Manage and refines search engine strategy to improve user experience including defining keyword and tagging requirements for IT, as well as keyword research and SEO performance analysis
  • Leverage market data to develop content themes/topics and execute a plan to develop the assets that support a point of view, educate target audiences, and lead to critical behavioral metrics
  • Manage ongoing content audits, data gathering as well as usability tests to gauge content effectiveness
  • Develop standards, systems and best practices for content creation, publishing, management, and regular updating including collaboration with IT on CMS; also responsible for ensuring SharePoint site meets evolving team member needs
  • Advise Communications Director as to digital team budget including monitoring monthly spend against budget; ensure digital program investments align with objectives and strategies
  • Stay on top of emerging digital marketing trends and provide recommendations for discussion and collaboration with management to propose strategies and options to senior leadership team
  • Serve as a key liaison between business unit and IT, making sure that it fully leverages IT infrastructure and adheres to proper IT governance standards for security and data management
  • Ensure proper security and disposal of any confidential information that he or she may possess in the course of performing this position’ s job duties, as well as ensure staff compliance with security protocols in accordance with organization policy as well as applicable laws
TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Explore our latest opportunities at Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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