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Web Analytics Manager

Herndon, VA 20111

Employment Type: Permanent Specialty : Digital , Marketing Job Number: 1348

TorchLight seeks a Sr. Website Analyst for a national organization located in Herndon, VA. The Website Analyst is responsible for reporting and analysis of website performance and user behavior. He or she will work across the organization to optimize the web experience and meet overall business objectives.

  • Measure key web metrics including website performance and visitor engagement
  • Collaborate with internal teams to identify and implement A/B testing opportunities
  • Establish KPIs, create reports, and present clear analysis and recommendations for site performance and optimization
  • Aggregate multiple data sources to produce accurate web statistics
  • Manage web analytics tools and tagging
  • Collaborate with stakeholders on reporting and analysis needs and requirements
  • Contribute to other projects as needed

  • 5+ years of experience in a web, marketing and/or data analytics role
  • Expertise using standard web analytics and reporting tools; Adobe Analytics and Google Analytics experience strongly preferred
  • Adept at identifying strategic recommendations and tests based on data
  • Experience tagging and troubleshooting within CMS; Adobe Experience Manager preferred
  • Strong written and verbal communication skills
  • High attention to detail and experience managing simultaneous projects
  • Bachelor’ s degree in Marketing, Communications, Business, or related work experience

TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Explore our latest opportunities at Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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